Branding is a big business nowadays. So is story telling. Since the beginning of time. It simply means the management of how your organization is perceived by others. The concept behind "STORYBRAND" is not new. However, credit should be given to author and entreprenuer Donald Miller for offering a particular kind of story branding that we promote. Nate Stults founded Storybrand Consulting in 2018 under the direct influence of Don, Phil Cooke, and several other brilliant minds.